Meet Maurizio Pittau, Iconic’s new Marketing Manager

Meet Maurizio Pittau, Iconic’s new Marketing Manager

Iconic has been going from strength to strength, with its proprietary neural machine translation technology leading the way. As a result of business growth from products targeted at the global  e-discovery and enterprise markets, the team is again expanding with a new member in the Marketing Team at our Dublin Headquarters.

Meet Iconic’s new Marketing Manager, Maurizio Pittau. Maurizio comes from Italy, but has called Ireland “home” for the past ten years. We sat down with him recently, to get to know him a bit better, and see how his experiences created the perfect backdrop for his new role at Iconic.

Maurizio Pittau

Maurizio Pittau joins Iconic’s Dublin HQ as Marketing Manager

Could you introduce yourself for our readers?

Hi, my name is Maurizio. Following completion of a Master’s Degree in Economics and Business and a Master of Science in Marketing at Politecnico in Milan, I  worked as marketing consultant in NGOs and UN agencies in different countries in Europe, Africa and South America. I then worked in marketing roles over the last 12 years in several B2B companies, specialising in the Technology/SaaS and Cloud Services sector.

Describe your role at Iconic:

As Marketing Manager I am responsible for full spectrum brand and product marketing at Iconic. My responsibilities range from the development and implementation of the company marketing strategy and plans to the creation of a consistent brand and market messaging strategy, the development of marketing campaigns and digital presence (website, social media and online content) including management of data and market analysis and establishment and implementation of marketing technologies.

What attracted you to Iconic?

I am very interested in innovative technologies and approaches. Machine Translation technology is growing very fast and I see many fascinating opportunities for this technology in the future.  I see Iconic as an innovative company with a strong commitment to deep MT expertise. The products are very good and use an appropriate marketing strategy which I aim to develop to bring the company to its next step.

What is your favorite thing about Marketing?

Marketing is a great area of work because I can use both my academic/technical skills (Business, Data Analysis, Budgeting) and my passions (content creation, the internet, digital  technologies). In the last few years I have become more interested in digital marketing, artificial intelligence, marketing technologies as opposed to traditional/offline marketing. However, marketing remains a mix of creativity and analysis, and content and technology.

What is it like, culturally, to live in Ireland as an Italian?

The Irish landscape is incredibly beautiful, Irish people are extremely friendly and Dublin is a dynamic international capital full of opportunities. So, what else?  The typical issues for Italians living in Ireland are the weather and the food, but in the last 10 years I have seen incredible changes: “real” summers and very good food. I no longer miss the beaches in Sardinia and “mamma’s lasagna”.

I recently heard about an Italian radio program called Radio Dublino, which, as it turns out, you founded in 2013. What motivated you to embark on creating this program?

While living in Ireland as an Italian I have become interested in creating bridges between the Italian and Irish communities to encourage the integration and intercultural dialogue. As a result, I designed and developed a weekly Italian radio magazine hosted by a community radio station in Dublin. Radio Dublino is also the organiser of one of the bigger Italian art Festivals in Europe: the Italian Fusion Festival. In 2015, as founder and producer of Radio Dublino, I was awarded as Language Ambassador of the Year by the Leargas, the European Union agency for language programmes.

Welcome to the team Maurizio!


About Iconic Translation Machines

Iconic Translation Machines is a leading machine translation software and solutions provider who specialise in custom solutions tailored with subject matter expertise for specific industry sectors including eDiscovery, legal, life sciences, and financial services. Iconic is the MT partner of choice for some of the world’s largest translation companies, information providers, and government and enterprise organisations, helping them to translate more content, more accurately and in less time, resulting in significant cost savings and increased revenue. Iconic is based in Dublin, Ireland.

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